It was very important that the new website fitted (pardon the pun) seamlessly with their established social media and other online presences. The site needed to not just look good, but also be used as a powerful administration and organisational tool. It also had to entice potential visitors, to buy tickets and fund the show.
The Eyeweb team immersed themselves in the car scene in order to create a site design that appealed to their target audience and their existing brand. We carefully planned the administration of the website to ensure that each type of customer request could be catered for, whether it be Trader enquiries, Ticket sales or Show&Shine applications. The site is updated by the Fitted UK team using our custom-built Mission Control site editing tool.