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The Star Inn

A relaxed, informal, cosy restaurant that offers award-winning fine dining and great service, set within a traditional pub. Located in Sancton at the heart of the Yorkshire Wolds, the award-winning Star Inn is welcoming both with its charming character and quality of service.

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Project Brief

Ben and Lindsey, the owners of The Star Inn, needed a new website that helped portray the quality of what they provide to their regular restaurant customers. A rebrand was essential to give them a modern image and help captivate internet visitors. As well as a website, they required branding, online marketing and print work. Everything had to be of the highest quality.

Our Solution

We started by creating a brand for The Star and used this to develop the website styling and the various printed items required such as menus, beer mats, stationery and building signs.

The website we made using Mission Control CMS which allows each and every element of the website to be editable by Ben and Lindsey. We added an e-commerce facility which enables their customers to buy gift vouchers and hampers. The ongoing digital marketing ensures that customers are being delivered to the website.

The Star Inn Branding Mark

Logo and Branding

This classically styled logo creates the impression of the 'S' being a plate, which is actually two overlapping hexagons. The logo is instantly recognisable and has been used on various printed materials, building signs, the website of course and on all of their social networks.

Eyeweb Logo

Digital Marketing for The Star Inn

Following the development of their brand new website which complimented their high quality of food and service, Ben and Lindsay wanted to improve on what was already a very strong local reputation. We created a digital marketing strategy which focused on not only bringing in new customers from the region but one that also promoted their other catering and wedding services.

  • Search Engine Optimisation

    We have seen a 326 place increase in ranking within Google's search engine results for The Star's targeted keywords

  • Email Marketing

    The Star hosts various special events throughout the year which is effectively marketed via bespoke emails marketing

  • Social Media

    Focused on engaging and interacting with customers whilst promoting what's going on at the restaurant

"After searching for a web agency who has the right experience and understood our line of business we came across Eyeweb. They really did tick all the boxes, at our initial meeting they were enthusiastic and had some great ideas.

Eyeweb have created an eye-catching unique brand and a modern interactive website that we are proud to portray to the outside world. I look forward to continuing to work with Eyeweb to maximise our business through their ongoing marketing support."
Ben Cox
Owner at The Star Inn
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