10 quick tips to having an effective and sustainable website

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Author: Eye

1.      Identify your target audience and appeal to them

Make sure that you, as a business, are providing a service aimed at satisfying your customer’s needs. If you don’t directly appeal to your audience, you are unlikely to acquire any sales or leads.

 target audience

 2.       Reach them on devices that they might have

According to statistics, 51% of Internet searches are done on a mobile device, meaning it is now used more than a computer. Make sure your website is optimised for mobile and tablet devices to appeal to the majority of the population.


 3.       Keep the site updated using a CMS

‘Fresh’ content keeps your customer base coming back to your website and using a content management system (CMS) is the easiest way to do this. Add blogs, photos and new content to your website whenever possible.


 4.       Market your website to create website exposure

What is the point in having a beautifully designed website and providing an amazing service if nobody knows about it? Use marketing, SEO, PPC and social media to spread knowledge of your brand and services, and start appealing to your direct target audience.


 5.       Monitor your marketing efforts and the site traffic it fetches

Use tools such as Google Analytics to measure your site’s performance and ensure that the marketing efforts you are making are not wasted. Set up event/conversion tracking, link it to your pay per click data and analyse the sources of your site traffic to determine which methods are effective.


 6.       Refresh the site’s look every two years

The world of web design is constantly evolving and it only takes a couple of years for your site to look outdated. Making small but significant design changes or introducing new aspects into your website can keep it looking fresh and modern.


 7.       Interact with your audience and give them interesting/useful content

Use your website, blog page and social media accounts to promote the content you produce. Content marketing is a huge part of everyday marketing for a business, providing interesting, relevant and useful pieces of content for your target audience.


 8.       Share previous work and testimonials

If you are proud of the work you have produced, show it off! As well as a portfolio or case studies section on your website, show off your achievements on social media, submit it to showcase websites or take out an ad in the local newspaper/magazine. All will help to improve your brand awareness within your industry.


 9.       Consider the user experience of your website and simplify the path you would expect your audience to take

The end goal of your website is the most important, whether that be a sale, a lead, or a contact form submission. Can the user quickly and simply find the information they are looking for? If not, consider removing one of the steps they have to take, or make it easier for them to reach their end goal.



10.       Continue to communicate with your audience through email newsletters, advertising and social media

Repeat business is at the foundations of most businesses, particularly E-Commerce businesses relying on sales. Use the tools available to you, including email newsletters, promotional advertising and social media to advertise your services and inform your audience of new products and promotions they are likely to be interested in. 


Date Published: 14/01/16