Email marketing is a manner of communicating that gives you the freedom to share multiple forms of media in one go. Eyeweb can help whether you have an established mailing list or want to start curating a list of loyal customers to your mailing list.
Take your email marketing to the next level with Eyeweb
Why should I use email marketing?
By using demographics and interest topics, you can group your customer base into categories that allow you to send tailored emails to the right audiences every time. For example, newsletters are an excellent way to keep people updated on your company, product launches and influential industry events. You can even categorise people by their campaign behaviour, such as who clicked on a specific link and exposed their interests.
Custom designed templates
Eyeweb can create email campaigns for you from scratch, using our in-house design team's skills. This includes on-brand newsletters, even coverage and product release unveilings. Content writing will be implemented to ensure an accurate tone of voice and compelling message meets your recipients. In addition, we can track the entire journey of the campaign, from the moment it is released, to who opens it – or doesn't open it! And who clicks what links, helping us build towards further success in future campaigns.
Tone of Voice
Frequently asked questions
As often as you can without being annoying and irrelevant. It is similar to social media in that your campaigns should accurately relate to your target audience, be well thought out and follow basic scheduling rules in order to get the most open rates.
GDPR is the General Data Protection Legislation law. It governs the way we use, process and store personal data, particularly of customers. This is information that helps to identify a living person or single them out.
How often do you receive emails from the brands you love? Brand loyalty is excellently portrayed in email sign ups, as the reader is invested enough in the company to want to know about future events. Email marketing is still considered one of the most effective marketing tools to get messaging directly infront of your target audience.
10 Benefits of Email Marketing with Eyeweb
Your emails can be targeted at individuals.
Emailing is much cheaper than traditional marketing, such as mailing out in the post or using flyers.
Your emails are sent and received quickly, so a message from the top can be processed and sent out the same day, taking advantage of any trending opportunities.
Email marketing allows a channel for communication between the customer and what you want to push towards your customer.
See critical insights about how your audience reacts and interacts with your emails.
Use one-click access to sales and offers directly through email.
Not forgetting your internal needs, emails allow for the complete sharing of valuable information to help your business run smoothly.
Nurture your customer relationships by keeping in contact and showing off your brand.
Increase click through rates with strategic planning
Build a more substantial, loyal, and engaged customer database that continuously grows with you and your company
Oldie but a goodie
Email has been a powerful marketing tool for the past 2 decades. It has established itself as one of the largest channels to utilise. It is a tried and tested medium for reaching out to verified audiences interested in your brand and providing the opportunity to resell services or new products and information.
90% of Mobile users check their email daily
With more access to the web than ever before, mobile phones allow customers to get in the moment updates, allowing for a much quicker reaction time than we have ever seen. In addition, we have advanced tools to carry out complex and innovative email campaigns, allowing us access to valuable marketing data and insights.
How Eyeweb can help
Whether you have an established mailing list or are looking to start your first newsletter, Eyeweb can help. We manage your database, create eye-catching content and email design, provide insightful reports on campaign performance. Most importantly, provide actions for future improvements and further success based on this data. Eyeweb is a Hull-based marketing agency specialising in complete web design services. Contact us today to discuss your upcoming digital projects, web designs or branding needs and see how we can help.