If your website is securing steady streams of traffic but those visitors aren't converting, we recommend evaluating your user interface (UI) to see if there are any refinements you can make that will make a tangible difference to your conversion rate.
What is a User Interface?
Your UI provides the roadmap or framework for the user experience (UX) your website is delivering to your visitors. It is important for your visitors to find your website easy to navigate and engage with because this will contribute heavily to them taking the actions you want them to complete, which could be anything from signing up to your email list to making a purchase.
Elements of a Strong UI
There are a several core UI elements that developers and designers use when creating successful websites:
- Input controls: allow users to input particular pieces of information, such as their geographical location or date of birth
- Informational components: are used to share important pieces of information with users at the right time
- Navigational components: help users to seamlessly explore a website in an intuitive and logical manner
- Containers: keep similar pieces of content together to enhance readability and navigation
Importantly, when used strategically, each one of these UI elements can be used to increase your conversion rate. Let’s explore a few ways in which you can make this happen for your business.
Utilise Imagery to Boost Conversions
An image can convey a thousand words might sound like a cliché, but well-placed and carefully chosen imagery can effectively communicate why your audience should care about the products and/or services you provide. Imagery that conveys how your offering can solve a particular problem or enhance their life in some way will give your visitors a reason to want to invest in your brand.
Encourage Smaller Actions
Audiences often respond more favourably to being asked to complete a selection of small actions over a single large one. If you ultimately want visitors to sign up for a membership or service, you might find it beneficial to first ask them to sign up to your mailing list, through which you can further reinforce the value of your brand via a different channel. Small yeses often lead to bigger yeses later down the line.
Work with a Team Specialising in Website Design in Hull
From utilising larger fonts with stronger contrasting elements to integrating floating interactive elements that draw attention to key calls-to-action (CTAs), the collective knowledge and expertise of your professional website design team will help you to focus your visitor’s attention on the most important elements on each webpage. It is recommended to hire a website design company in Hull.
Remember, the most successful UIs allow visitors to achieve their objectives without needing to put in much effort. So, focusing on making your user's journey as seamless as possible will have a positive impact your conversion rate.