As of the 21st April 2015, Google will be actively penalising websites that are not mobile friendly. With approximately 30% of all internet searches coming from a mobile device, Google has inevitably decided mobile search is hugely important and this needs to be a ranking factor.
Google algorithms often mean a lot of extra work for the SEO and digital marketing teams – Penguin brought about changes to the way we link build, Panda changed the way we use content on a website etc.
Finally, Google has given SEO’s a break and given the web design and development teams some work to do, with the introduction of a mobile friendly algorithm.
Simply put, it means if your site is not mobile friendly, your search rankings on a mobile device/tablet are at risk of falling. By exactly how much is still a mystery and there are contradicting reports, but certainly it will have an effect.
The real results and effects will remain a mystery until the release date, however the extent of the damage can be predicted in a number of ways.
This is a big change in the digital marketing world and the biggest release of an algorithm for a number of years. It should not be underestimated. Users searching on a mobile device are constantly increasing and a fall in the mobile search rankings could have a big effect on your site traffic. The deadline is 21st April… Make sure you are prepared.
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