How small and medium businesses can use Digital PR to boost SEO

It is becoming more and more important for businesses of all sizes to not only be visible online but also have an excellent online reputation. Digital PR is a great strategy to enhance online visibility, increase website SEO and improve brand image. 

Many small and medium businesses struggle to know what they can write press releases about and to find time in their busy schedules to write them. Outsourcing your digital PR is a great solution. By partnering with an agency to use digital PR effectively, your business can achieve significant SEO improvements while you continue running your business as normal.

Digital PR and its SEO benefits can drive more traffic to your website, improve your brand image, increase conversions, and ultimately boost sales. At Eyeweb, our talented marketing team creates newsworthy PR campaigns that get picked up by a range of online sources. Are you ready to find out how your business could benefit from digital press releases?

What is Digital PR?

Digital PR (public relations) is a great strategy for improving a brand's online presence and reputation. Press releases can be picked up for content placements on blogs, online news sites, social media platforms, and more. 

Online content often has a much higher readership than the content placements gained with traditional PR. A study for Ofcom found that around three-quarters of their participant sample accessed online news through their smartphones. 

Digital PR is particularly useful for increasing brand awareness and improving your business reputation because it allows you to access content digitally using a mobile device. The increased number of online mobile readers also makes digital PR the way to go if you're aiming for growth, visibility, and increased traffic.

To gain quality online content placements, agencies create and send out newsworthy press releases and build relationships with online journalists and respected bloggers. At Eyeweb, we do this and also ensure press releases are optimised with relevant backlinks to improve SEO, increase domain authority and drive more traffic to your website.

Using digital PR for link-building 

Digital PR can help your website gain high-quality backlinks from reputable sites and sources. These backlinks can actually improve your search engine rankings for target keywords.

Getting quality backlinks from high-authority domains indicates that your brand is also authoritative. This is because these high-authority sites cite your website as a credible source of information, which improves your SEO.

Well-known and respected news sites and blogs also often have a loyal and engaged audience. This increases the likelihood of people reading your article and clicking on the links, which would send more traffic to your website. 

Content distribution

Digital PR strategies include distributing and promoting content across various platforms, including news sites, blogs, social media and more. This allows quality content that highlights positive aspects of your business to reach a wider audience. 

Sharing high-quality, relevant content across different platforms and through various media outlets can increase engagement, shares, and mentions. Distributing positive content like this can also raise awareness, brand searches, website traffic and natural link acquisition, all of which improve SEO.

How can digital PR increase brand visibility?

For your business to succeed, your brand needs to be seen by your target audience. Digital PR campaigns can increase brand visibility and awareness by using various platforms to reach a wider audience. 

Strong brand visibility can increase the number of brand-related search terms, which helps potential customers find your website. 

As well as improving traffic, an increase in brand-related search terms indicates growth in brand popularity and relevance, this improves your website's overall ranking in the eyes of search engines.

How can digital PR improve your business's reputation?

Digital PR is brilliant for managing a business’s online reputation and for creating trust with both consumers and search engines. Publishing high-quality articles on high-authority sites improves your business’s reputation as a credible and trusted source of information. 

Positive media coverage naturally leads to people feeling more positively about what you do, increasing trust and credibility.

Search engines use signals of trust and credibility as factors in their ranking algorithms. For small and medium businesses, engaging with digital PR to improve brand reputation can also improve your website's SEO performance. 

Digital PR with Eyeweb

Here at Eyeweb, our experts write compelling press releases that get picked up by top-quality publications and improve your website's overall SEO. Our clients have had content placements in the Yorkshire Post, Hull What’s On, Business London Press, Hull Is This and many more.

Take a look at some of our content placements below:

• Hull What’s On - “Local Hull business raising funds for HEY Children’s University with virtual bike ride”

• The Yorkshire Post - “Decoding the mysteries of a Yorkshire arboretum where each area is linked to a room in Burton Constable Hall”

• Hull Is This - “Local business unveils new 2023 Christmas hamper range”

• Business Cheshire - “Get into the Classroom Initiative Offers Free Training to Individuals with Transferable Skills”

• Business London Press - “Introducing the Breeze Range from Phoenix Building Systems: Simplifying Modular Building Acquisition”

• Digital Journal - “New Rush Hall School creates bespoke learning spaces for SEMH pupils with Modular Classroom install by GCS Cabins”

Start your digital PR journey today

Team Eyeweb is proactive and stays up-to-date with your industry. We get to know your business and learn about any newsworthy work or events you have been involved in. We distribute press releases through paid distribution services and by emailing our growing media list. We keep on top of all content placements and create a detailed report so you can see the benefits of digital PR for yourself.

If you are ready to improve your website traffic, brand visibility and SEO through digital PR, get in touch with our creative team today. Fill out a contact form or call us at 01482 628830, and we will be happy to answer any questions.