Search engine optimisation, or SEO, is all about improving the quality of your website so that it’s more visible to people searching for products or services related to your business. As video content continues to grow in popularity, it’s also an increasingly powerful SEO tool that can help your website to engage its target audience to even greater effect.
Video gives people what they want
A study shows that 87% of businesses that use video marketing say it has helped them to increase web traffic, and 83% of them have seen a rise in lead generation as a direct result. Meanwhile, inbound marketing software specialist HubSpot found that 54% of consumers want to see more video content, which clearly reflects the growing interest in this particular media format.
Grow your website’s visibility with video
Whilst videos are perfect for adding to your LinkedIn profile and other social media platforms, it’s important to also include them on your website. SEO is the central factor that determines where your website ranks on Google, Yahoo and other search engines. Multiple factors affect this, with video being an excellent method of increasing your visibility to people who are searching for your types of products and services.
Video creates a more versatile website
In terms of SEO, videos strengthen your website in multiple ways. First of all, they add more texture and life, as people enjoy taking a break from reading whilst still digesting your insight. That’s why a video works especially well when embedded into a blog post, as it combines the SEO features of text and keywords with the absorbing quality of visual media.
Secondly, videos encourage people to stay on your website for longer, which improves the dwell time. The longer someone remains on your site, the more authority Google allocates to it in search listings.
Video content increases page quality
Google is dedicated to delivering the most relevant, valuable and high-quality content to its users. When you take into account that there are currently around 1.5 billion websites in existence, even the most niche businesses will have plenty of competition, so search engines work hard to locate the most suitable matches for specific queries.
Combining videos with the written content on your website is a tried and tested way of improving page quality, as Google considers this multi-layered format to be more useful to visitors, providing that the content itself is of high quality.
We’re your local SEO and marketing specialists
Whilst filming snippets of insight on your smartphone is great, you can gain so much more by combining this with a content shot by a professional marketing agency. When SEO and video experts come on board, you suddenly have the opportunity to create eye-catching ads, informative guides, engaging interviews with staff and clients, and anything else you want to share with your target audience.
We’re based in Hull and work with businesses across East Yorkshire and around the UK. To find out more about our SEO, videography and content creation services, give us a ring on 01482 628830 or fill in our contact form.