Photography Tips to Enhance Your Website
Our web development and content marketing specialists are dedicated to helping your business to engage its target audience to full effect. Whilst strong web design and SEO are crucial for driving organic traffic, it’s the visual elements that engage the visitor and encourage them to follow a call to action.
High-quality photography always brings a strong return on investment, so we’ve rounded up some tips on how to use it to maximum potential and avoid common problems in the process.
Frame the image properly
It’s not just the people, places and products you’re photographing that require attention to detail, as their surroundings are just as important. A poorly framed image will spoil the effect and detract the viewer’s attention from what you want them to focus on.
Whether it’s a blank or subtle background for a product listing or a team photo taken on your commercial premises, getting the framing right is the first place to start.
Try to use your own photography
Take a look around our website and you’ll see that all of the photography shows either the Eyeweb offices or promotional shots of our clients’ premises, all of which were taken by our in-house photographer. As well as creating a consistent brand style, using your own photography also fills your website and social media channels with personality.
If you do need to use stock photography, make sure to get it from a high-quality source that allows public sharing. Many stock image websites come with a one-off charge or subscription fee, but there are others such as Pexels and Unsplash that offer a wide range of free images made by creators around the world. The more unique, eye-catching and relevant your photography, the greater the effect.
Invest in product photography
Many people assume that product photography is easy because the subject matter is stationary. However, it can be very difficult to take images that truly do your products justice, which is why hiring a professional photography studio is a sound choice.
The studio will be designed with everything required to take exceptional product shots, including the right kind of lighting, plenty of space and the very best photography equipment operated by a skilled expert. Consistent shots for e-commerce provide a familiarity and consistencythat goes a long way to making a sale and acquiring loyal customers.
Celebrate your people
Your employees are what makes your business run smoothly. They deliver everything from behind-the-scenes administration to unforgettable customer experiences, so it’s time to celebrate them through striking headshots and team photos.
Whilst these images could be taken by a member of staff, the hiring of a photographer will bring significantly greater results. As a professional, they’ll know how to capture the best side of each team member and make them feel confident in front of a lens. These images can then be used for the Meet the Team section of your website, your employees’ LinkedIn profiles and also their email signatures, achieving a harmonious style across the board.
Make the most of B-roll footage
The photographer will take multiple shots of the same setting. For instance, rather than simply taking a snap of your team, they’ll try different angles and compositions until the perfect shot is achieved. As a result, there will be a few B-roll images that you won’t use for your main marketing materials, yet they make great social media content.
By making the most of B-roll footage, you have at your disposal a large image bank to keep your Facebook, Twitter, Instagram and LinkedIn feeds active without repeatedly using the exact same image.
Ask us about photography
We love providing outstanding photography services to clients in Hull, East Yorkshire and beyond. To find out more, give us a ring on 01482 628830 or fill in our contact form.
We’ve Attained Google Partner Status
We’re super chuffed to say that Eyeweb has attained Google Partner status, which reflects our dedication to offering the highest standard of web development, content marketing and paid advertising to our clients.
What does it mean to be a Google Partner?
Google is one of the largest businesses in the world and remains the leading authority on internet-related products and services. As a result, a web agency that can pass Google’s stringent requirements for becoming a Partner has shown that it’s serious about delivering the highest quality of SEO and paid ads.
In order to become a Google Partner, the team here at Eyeweb had to demonstrate all of the following:
- Advanced skill in creating and monitoring Google Ads
- Large volumes of Google Ads delivered in order to meet the platform’s ad spend requirements
- Proof of revenue growth for both Eyeweb and all of our clients
- 100% compliance when creating Google Ads
- An ongoing commitment to helping our clients to use Google Ads to full effect
How Google Ads will benefit your business
Getting your website onto the first page of Google search results is a difficult task. Whilst the web design experts at Eyeweb will help you to significantly improve the performance of your website so that it rises up the search engine results pages, you may also want a boost to put you head and shoulders above your competition.
If you’re looking to stand out and drive large volumes of relevant web traffic, Google Search Ads place you right at the top of the search results page. This means that people looking for your products and services see your listing first, which vastly increases the likelihood of them clicking through to your website.
Google Shopping for e-commerce websites
Google Shopping Ads are perfect for e-commerce websites and a powerful way to get more customers. These versatile adverts allow you to list all of your website’s products on the Google Shopping platform, making them much more visible to people who are searching for them.
If you sell physical products and want to grow your customer base, we strongly recommend asking us about how Google Shopping will uplift your sales.
YouTube and display ads for brand awareness
Whilst Google is where your prospective customers search for your types of products and services, it’s social media platforms, apps and media websites where they hang out. In order to maximise your brand awareness and catch people when they’re in the mood to find out more, we suggest trying digital display ads.
From YouTube and Facebook to a wide range of popular sites, blogs and smartphone apps, display ads put your messages in front of your target audience in a way that’s guaranteed to grab attention and drive even more traffic to your website.
Measure, enhance and grow
The key to delivering effective Google campaigns is to regularly monitor your activity, measure the number of sales and conversions that happen as a result of a click, and then use this data to continuously increase the return on investment.
This requires time, attention to detail, creativity and specific expertise, which Eyeweb can provide as part of a comprehensive digital advertising service. By having an expert take care of your Google ads, you can rest assured that your brand will always have a finger on the pulse of the latest trends and cut through the noise.
Interested in Google Ads?
As a Google Partner, we have the know-how, resources and influence to get your brand in front of enormous audiences. To find out more, give us a ring on 01482 628830 or fill in our contact form.