What is SEO?
SEO (search engine optimisation) dictates your website’s ranking on search engines. SEO is vital for generating organic search traffic to your website. All traffic to your site will allow you to increase engagement, sales and build your customer base.
Without SEO, your website will not appear on search results for engines such as Google, Bing and Yahoo without spending money on PPC advertisements.
SEO has developed quickly over the years, and it can be difficult for small businesses without a dedicated digital marketing resource to keep up with the speed of the industry.
We have created a quick and easy-to-understand resource for small business owners to begin SEO when unsure where to start; this can dramatically help your marketing efforts.
Your website is the foundation to great SEO
One easy way to approach SEO, which doesn't require a deep understanding of Google algorithms or how to optimise a website, is to create user-focused pages. User-focused websites are easy for the user to navigate and contain information that is useful to them. As a digital marketing agency in Hull, we push this as it is both best practices, great for the end-user and much more manageable for the client.
Firstly, think about your target audience. What is your audience searching for? What would they find helpful?
By understanding your audience, you ensure you have pages on your website that clearly explain your services and encourage users to contact you. These pages should have a good mix of text, images and videos if you have them available.
Your website should also be simple to navigate; it should have a straightforward menu, search bar, and headings. Ensure your website loads quickly and is optimised for mobile devices. New customers should be able to use and search your website easily -if they can’t, they won’t stay on your website.
Now, consider what makes your business unique and make sure this is reflected in your online content. Remember, you are competing against other companies for attention online from prospective customers.