Speed, Security and SEO

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Author: Eye

Eyeweb moves to HTTPS and HTTP/2

At Eyeweb, we’re always adapting, implementing the latest web trends and technology for the benefits of our clients.

One of the biggest movements in the web world is the transition from HTTP to HTTPS, and at Eyeweb we’ve embraced encryption, in an effort to maximise the performance, security and user experience of the websites we create.

All our new sites have used HTTPS for some time and last month, all the websites we host were given secure SSL certificates. Over the next couple of months, we’ll also be switching over to the latest HTTP/2 protocol.

In this post, we explore the reasons behind the change, and why we believe every site needs to make the switch now.

What are HTTP, HTTPS and HTTP/2

HTTP stands for HyperText Transfer Protocol – and in essence, it’s the protocol that defines how information is transmitted across the web. As soon as you open a web browser, you’re indirectly making use of HTTP – it’s the set of rules for transmitting files, like images, sound, video and multimedia.

HTTPS is the secure version of HTTP (the S at the end stands for secure). When you visit websites that use HTTPS, all the communication between your browser and the website is encrypted (often, you’ll see a little green padlock by the URL in your browser on HTTPS sites).

HTTP/2 is a major revision of the HTTP network protocol. The rule changes are designed to make web applications faster, simpler and more robust – enabling new opportunities to improve web performance.

The Benefits - Why We’ve Switched

Our move to HTTPS and HTTP/2 has been driven by three main factors:

  1. Security
  2. Speed
  3. SEO

Security

One of the key benefits of HTTPS is that it is intrinsically more secure than HTTP. It uses encryption (either SSL or TLS) to protect the transfer of information between a website and browser.

This helps to prevent intruders (such as malicious attackers, advertisers or ISPs) from tampering with websites, encrypts data and stops it from being intercepted and protects both the privacy and security of users.

In an age of cyber-crime and data theft, HTTPS provides an extra layer of defence.

Speed

The purpose of HTTP/2 is to speed up the transfer and delivery of information. It’s up to 50% faster than HTTP/1.1. Whereas HTTP/1.1 forced a browser to fetch one single resource at a time from a web server, HTTP/2 enables the browser to fetch multiple resources simultaneously (multiplexing). Finally, HTTP/2 proactively pushes resources to the client – it’s ready to respond to requests and actions before they happen.

In practice, all these changes serve to make websites load faster, improving the user experience.

SEO

HTTPS also delivers real, measurable benefits in terms of SEO, helping websites to rank more highly in the search results.

The most important aspect is that Google now uses HTTPS as a ranking factor – it gives a small boost to HTTPS enabled sites over those on HTTP, helping sites to appear higher in the search rankings. In the competitive world of SEO, every little helps!

The SEO benefits go beyond the search engines – the major browsers are also stating a clear preference for HTTPS-enabled sites. Access a non-HTTPS enabled site (or enter data on that site) in Google Chrome, and you’ll now receive a warning that the website isn’t secure – something that is a massive warning sign and a red flag for web visitors.

Secure, swift and optimised sites from Eyeweb

At Eyeweb, we’re committed to using the latest technology on our websites. 

If you’re looking for a new website (or your existing one is still using HTTP), we’ll ensure that you benefit from a secure, fully optimised and quick loading site that looks great and performs in the real world.

For additional information about websites from Eyeweb, the technology we use, or to discuss an upcoming project, please get in touch by calling 01482 628830, or by emailing hello@eyeweb.co.uk today.

Date Published: 21/11/17


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