Nowadays, it's hard to imagine a world without the Internet. We all rely on websites for shopping, gaining knowledge, looking for services, and much more. In fact, in 2022, statistics suggested that UK users spend an average of 5 hours and 47 minutes online every day.
To be part of that space, you need a website that will stand out from the crowd. But how do you ensure that your website will get you noticed… and for the right reasons?
If your website is going to be successful, there are some key ingredients you need for the perfect online space. So, let's have a look at what you need to consider.
What makes an excellent website?
Good design – Does your website look great? Does it convey professionalism? You've worked hard to create a strong brand for your company, and your website acts as a shop window for your organisation. Consistency is essential for displaying effective branding, so it is equally important to reflect this on your website. A stunning website should echo your company's brand guidelines, using the correct colour palette and relevant fonts.
Taking time to really consider good web design will really pay off. It creates a great first impression and affects how people view your company.
Excellent UX – Can your customers find what they are looking for? A website that people will want to return to must have easy navigation as a top priority. Your website should think about its user and make sure that it is intuitive. If a website is hard to use, it is likely that your customers will leave the website without finding what they are looking for. Worst case scenario, they will leave your website and look for one of your competitors, and no one wants that!
You also need to make sure that calls to action are clear, so you can drive your customers to make decisions. Also, make it easy for them to request further information or contact you if they need to. As with anything, the key to success is making yourself available.
Get responsive – According to Statista, as of June 2023, just under 55% of people use their mobile devices to view websites. If over half your audience is looking at your website on a mobile phone, you need to bear that in mind. Make sure your website looks just as impressive on a mobile phone as it does on a desktop. In fact, it probably makes sense to think about mobile first.