Page loading speed measures how fast your on-page content loads and search engines use it as one of many ranking signals to determine the organisation of each search engine result page (SERP). As competition is fierce across all industries, securing and maintaining a prominent ranking position for key search terms and phrases will help you to drive those all-important leads and sales that will guarantee the future growth of your business.
The impact of slow page loading speeds
Search engines look so closely at page speeds because of the impact they have on user experience (UX). As search engines want to deliver the highest quality results for each search query that is conducted, they don’t want to send searchers towards webpages that will end up leaving them frustrated and without the information they were looking for.
In addition to negatively impacting your ranking position, your indexation could also be affected by slow page loading speeds because search engines won’t be able to crawl as many pages within their allocated crawl allowance.
Improving page loading speeds with support from professional SEO services in Hull
The good news is that there are many ways to increase page loading speeds and partnering with a team delivering practiced SEO services in Hull can help you to implement some of the more technical strategies.
Optimising your code, which should include removing all unnecessary characters including commas, line breaks and spaces, can significantly increase your page loading speed. It is also recommended that you remove all unused code, formatting and comments that will not affect how your page is processed by your visitor’s browser. You will also find it beneficial to evaluate the add-ons and plug-ins your site uses, as some might be using more resources than necessary.
- Minimise redirects
Every time a webpage redirects to another webpage, visitors are likely to be presented with slower loading times as the HTTP request-response cycle will take longer to be completed. Minimising redirects by ensuring your on-site architecture is fully optimised will reduce loading speeds and improve your UX.
- Optimise server response time
Your server response time will be impacted by several core factors including the hosting provider you are using, the software used by the server, and the resources that are being used by each individual page. Optimising your server response time can be done in several ways but looking for factors that are preventing performance enhancement, such as slow routing and database queries, will be the most constructive strategy.
Skilled teams offering accomplished SEO services in Hull understand that standing out for the right reasons is key to propelling your business closer towards achieving many of your core goals and objectives. From optimising your imagery to evaluating the benefits of utilising a content distribution network, your SEO team will help you to secure more prominent ranking positions in SERPs and consistently deliver a UX that you can be proud of.