What We’ve Learned from Making Successful Websites for 19 Years

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Author: Eye

Having first set up in 2002, this year Eyeweb is celebrating 19 years of designing and building websites that bring outstanding results. We keep our finger on the pulse of the latest SEO practices, buyer behaviours and digital trends, which enables us to match each website’s functionality and performance with the needs of client and visitor alike.

To help you get the most out of a new website and fully understand the processes involved, our digital marketing and SEO specialists have put together a list of top tips and recommendations. 

 

Content is king

Digital content can make or break a web design project. Even though you know your business better than anyone, your website’s content needs to be properly planned before going live. This involves ensuring that all of the content works individually and in unison, all while fitting the design of the site and the style of your brand.

 

Who are you talking to?

Before any design work begins, your target audiences need to be identified. This makes a huge difference to the appearance and functionality of the end result, as a website for an accountant or solicitor will present a very different user experience to an e-commerce store or holiday booking site.

 

Get your ducks in a row

All of your requirements must be determined before the project starts, as introducing new ones partway through the project can completely change its scope and direction. As our Managing Director, Paul Scott, puts it: “A day of planning at the beginning of the project saves a week of alterations at the end.”

 

Digital marketing is crucial

Just because you build it doesn’t mean they will come. An awesome website needs equally awesome marketing, which should be shaped according to your unique messages, audiences and goals. This may include blog posts, videos, social media activity, HTML email campaigns, pay-per-click advertising, a backlink strategy and much more.

 

Stay fresh and relevant

A brand refresh always makes a big impact. Likewise, it has an enormous effect on your website and will probably require more than simply changing images and updating the copy. When the time comes to transform your brand, your website is a key consideration and must be incorporated into your rebrand strategy.

 

Testing makes all the difference

A website can contain a lot of images and information, which will continuously grow in volume as you add new blog posts, case studies, testimonial videos and other engaging content. This means you have to make sure that your hosting provision meets the requirements of your traffic, otherwise the site will become slow, clunky and ultimately lose visitors.

By stress testing your website and asking your users to try it out and offer feedback, you can confirm that the site performs the way it should. Bear in mind that Google recommends that each webpage on your site loads within two seconds, so clever web design that focuses on optimisation will bring a strong return on investment.

 

Let’s talk websites

Eyeweb specialises in designing and building websites that work in line with specific goals, such as lead generation, customer service and sales conversion. To find out more, give us a ring on 01482 628830 or fill in our contact form.

Date Published: 24/06/21


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