Get in touch
Eyeweb
Unplugged:
Be Seen, Be Real | Episode 9 | Eyeweb Unplugged
In this episode of Eyeweb Unplugged, we’re chatting about the growing importance of video content on LinkedIn and beyond, especially for businesses trying to stand out in a noisy feed. We talk about what makes video so powerful, what kind of content works and why more people are choosing to show up on camera even if it feels awkward at first.
About the episode
Why it matters
Video isn’t just a trend anymore it’s a core part of how people engage with content online, and LinkedIn is no exception Whether it’s a podcast clip or a short insight from a team member, people are watching and remembering faces not just logos We’ve found that video can cut through the noise build trust and show the real people behind the brand and in a world of AI written posts that matters more than ever
Key moments
We talked about how TikTok has changed the way we consume content, shortening attention spans but also making short-form video the new normal. We also covered the rise of video on LinkedIn, and why people now prefer hearing directly from individuals rather than faceless company pages. There was some great chat about scripting, filming and editing, and why it’s harder than it looks, but worth doing for the connection it builds.
Our experiences
We’ve definitely seen the power of video firsthand. From recording our podcast to creating LinkedIn videos, we’ve noticed better engagement, more meaningful comments and even clients mentioning things they’ve seen from us on their feed. It’s taken a bit of courage and a fair bit of editing practice, but it’s paying off already. We’ve been inspired by people like Mark Gaisford and learned a lot by just jumping in and doing it.
What we’ve learned
The biggest takeaway is that people buy from people, not businesses. Video helps you show your face, your tone, your energy and that makes a real difference. Especially in a space like LinkedIn where most content can feel a bit stiff or corporate. It doesn’t need to be perfect either, but it does need to feel real. We also learned that video content takes time from scripting to scenery changes to editing, but it’s memorable and can deliver better reach than most other content types.
Tips for others
If you’re thinking about using video, start small. Keep it simple and use your phone, speak as yourself and don’t worry too much about being polished. Just be clear on your message and try to let your personality come through. Whether you’re using CapCut, Premiere Pro or something in between, the key is to make a start. Learn as you go and tweak things along the way. And if you’re camera shy, try a casual chat or podcast style first. It gets easier with practice
Final thoughts
Video isn’t going anywhere, and with AI now helping people write everything from blog posts to emails, being visibly human is more important than ever. We reckon video is one of the best ways to show what makes you and your business different. Yes, it takes time, and yes, it’s a bit of a faff, but it helps build trust and gives people a reason to remember you.
If you fancy a chat about how to use video or want help bringing your brand to life on LinkedIn, get in touch with us at eyeweb.co.uk
