A comprehensive search engine optimisation (SEO) strategy will help you to drive more traffic to your most valuable digital asset. But putting this knowledge into practice is often a much more complex process because when it comes to devising and implementing a digital strategy, there are a variety of different avenues you could choose to take.
So, don’t worry if you’re feeling a bit overwhelmed because you’re certainly not alone. To prove that implementing a strong SEO strategy is very achievable for your business, let’s take a look at three specific decisions you can make to improve your website traffic.
Create and optimise content with good traffic potential
Improving your ranking position in key search engine results pages (SERPs) will consistently help you to drive traffic to your website. The best way to approach this strategy is to utilise SEO services in Hull to identify and target high-volume keywords that aren’t particularly competitive. When conducting keyword research there are two primary metrics to consider:
- Search volume
This will clearly set out how many times this particular keyword has been searched in a specific country on a monthly basis.
- Keyword difficulty
Presented as a number between zero and 100, this will explain how difficult it is to rank in SERPs for this keyword.
There is little point driving traffic to your website if you can’t convert it into sales and revenue, so it is also important to ensure the content you create is valuable to your business. In practice, this often means focusing on creating content that allows you to present your offering as the best solution for the issue or problem your audience are facing.
Refresh outdated content with support from SEO services in Hull
Investing in evergreen content is an important element of a strong SEO strategy but sometimes that evergreen content will benefit significantly from a refresh. The SEO landscape is constantly evolving, which is why your strategy will require consistent investment to continue delivering results.
Rankings can drop for a variety of reasons, including broken links and dated copy. Your analytics data will help you to identify content that is experiencing a decline in traffic and, from here, you will be in a better position to determine whether a quick edit will suffice or whether a more substantial rewrite might be more beneficial.
Consolidate similar content
Following a comprehensive website audit, it might become apparent that your website houses a selection of similar content that isn’t attracting enough search traffic. Consolidating content is an excellent way to ensure it performs better in SERPs for a variety of reasons. Not only is it possible to combine the authority of each individual page, the singular piece of content that takes the best parts of multiple pieces will always be stronger and more substantial.
As a digital agency specialising in SEO services in Hull, we understand how important attracting high quality traffic to your website is to growing your business and increasing your revenue.