Content Marketing for Social Media

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Author: Eye

Content Marketing for Social Media

Social media, content marketing, social content marketing, SEO, digital marketing – when it comes to promoting your business and driving sales online in 2019, there are a lot of options and a lot of blurred lines!

In the latest in our blogging series on Content Marketing, we look at the social side, examining what social content marketing is, what the benefits are, and how you can use it to engage with your audience on the platforms they use most.

What is Content Marketing for Social Media?

As we’ve mentioned on the blog before (check back through our intro to content marketing post) content marketing is the discipline of digital marketing involved in the creation and sharing of valuable, relevant and consistent content, to stimulate interest in products or services.

The key word here is sharing. It doesn’t matter how interesting or engaging your content is – you need to get it out there.

Distributing and promoting content effectively is more than half the battle, and that’s where social media comes in. Social media platforms are useful distribution and engagement channels for the content you’re producing.

What are the differences between Content Marketing and Social Media Marketing?

There’s a lot of crossover between content marketing and social media marketing.

Some would argue that social media marketing is just a type of content marketing – sharing quality content on your social networks to boost engagement, build an audience and ultimately, generate commercial returns.

However – whilst the two are closely aligned, we’d argue there is one big distinction, in terms of the goal.

With social media, the objective is to encourage your audience to participate, then act – whether it’s joining in with a discussion, or commenting and sharing posts. With content marketing, you’re giving them something to consume content (reading a blog post, watching a video, looking at an image etc.) then act.

The Principles of Successful Content Marketing Campaigns

For content marketing campaigns to be successful, the campaign needs to provide value to your audience, in a way that’s aligned with your wider business objectives.

This value can be in many forms. It could simply be entertainment, or to help your audience in some way, by educating them on a subject that’s aligned with your business. It might be to challenge misconceptions or mainstream opinions, or it could be more promotional, to convince the audience (in an engaging way) that your product or service is worth buying.

Depending on the campaign, target audience, platform (more on this later) and goals, social content marketing campaigns may include a range of materials, including:

  • Blogs
  • Video
  • UGC (User Generated Content)
  • Livestreams
  • Podcasts
  • Infographics
  • VR Content
  • Webinars
  • Ebooks

Effective content marketing for social media comes down to ensuring that your content is appropriate and optimised for the platform, targeted towards the right people, shared at the right time, and amplified in the right way. It’s about telling an engaging story that encourages your audience to act in the way you want them to.

Quality Social Content Marketing from Eyeweb

Are you generating business from social media?

Want to create engaged communities and entice target customers on the platforms they’re actually using?

Providing a full service, from strategy and concept creation, right through to project delivery and reporting, we will help you to engage with your target audience with creative, relevant content marketing that delivers measurable results for your business.

For additional information about any aspect of social media content marketing and how we can help you drive more business through digital marketing, book a free, no obligation consultation with our team today by calling 01482 628830, or by emailing hello@eyeweb.co.uk today.

Date Published: 17/12/18


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