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Why Responsive Web Design is Important for a Website?

Search for web design in Hull and you’ll come up with plenty of options. Whether you’re looking for a fairly simple, brochure-style site, or a full-blown ecommerce store, there are plenty of choices. A good proportion of them will be able to produce a decent-looking site at a suitable price. Which is all that matters, isn’t it?

Actually no, it isn’t. That nice-looking website, which displays so perfectly on your laptop or desktop monitor screen, might be giving your site visitors an altogether different experience. It could even be losing you potential customers, with a strong likelihood that they won’t return. And that’s the kiss of death for any business.

So what is about responsive design that makes the online experience so much better for your potential customers? It’s good for your SEO efforts too, so it improves the chances of people finding your site in the first place.

Great user experience

Have you ever visited a website on your mobile phone, only to find that it’s formatted for a much bigger screen size? The content is so tiny you need to pinch and scroll to read any of it. And the images are far too tiny to be of any real value. Within just a few seconds, you’ve probably given up and moved on to another site.

Responsive design means that your site automatically detects the screen size of the user’s device. Content and images resize to fit the available space perfectly. That makes it simple for visitors to find the products, services or information that they need. Buttons and menus resize too, so smartphone users don’t have to fumble around to interact with the site.

Google loves responsive design

Google recognised the move to online searching via mobile devices quite a few years ago. With mobile searches now outstripping larger-screened devices, a failure to make websites mobile-friendly brings heavy penalties. Google regularly updates its search ranking algorithms, which determine how high any website climbs in the search results. Websites that aren’t responsive find themselves sinking lower and lower down.

No matter how much you may try to raise the profile of your website, your efforts are almost certainly doomed to failure. Even if you can briefly climb a little higher, a very large number of your site visitors will be leaving your site without getting past the first page. Google will mark you down even further for that - a site that registers high bounce rates (when visitors arrive and leave very quickly) is heavily penalised.

In short, a responsive website isn’t optional in this day and age. In fact, it’s an absolute necessity if you want your business to thrive and grow. When considering your options for website design in Hull, make sure you choose an expert team that offers responsive design as a matter of course.