As an up and coming tennis player, it is important that Kyle connects to his growing fan-base through his website. The main objective was to give site visitors information about Kyle and to show current and past match information.
We designed Kyle a modern looking website that matches his personality and age. The website is built using our custom CMS EyeSite which gives Kyle's team the ability to keep match data up to date. We also created the new brand for Kyle which embodies his initials, the union jack and a tennis ball hitting the T on the baseline.
Kyle's swift and agile nature and young age led the team here at Eyeweb to create a bold, stand out identity for Kyle as he progresses up the ATP rankings we wanted something he can put his mark on. Creating a unique symbol that has background references to his heritage and ultimately his initials.