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Performance Meals

We provided marketing for a leading international FMCG company, Performance Meals.

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Project Brief

Performance Meals are a UK-based manufacturer and supplier of high protein meals for gym goers. Having focused on the B2B market for several years, Performance Meals wanted to shift towards directly selling to customers, which brought a whole new set of challenges. Performance Meals were not seeing the organic traffic or revenue they wanted. This is because they were not situated highly within search results.

Our Solution

We optimised the site through rewriting outdated meta, adding rich content to target pages and implementing schema markup. We then designed, built and optimised landing pages for each key product and wrote quality, keyword-driven rich content for them. We also produced a blog for the website, allowing for continuous fresh content to the site, and to bring in customers via building an audience from the blog. For social media we produced some new, striking brand assets and social media templates to boost engagement and interactions with the brand, and increase their brand awareness.

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    % increase in organic traffic

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    % increase in conversions

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    % increase in average order value

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    % increase in revenue

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