Trophy Supermarket
Trophy Supermarket supply trophies to sports clubs, events and individual across the UK. Offering a huge range of the latest types of awards, trophies and medals, they aim to have something to suit all occasions by allowing customers to customise their purchase.
Project Brief
Mike Gibbins, the owner of Trophy Supermarket, came to Eyeweb with a clear vision of what he wanted to achieve and how he wanted to meet his customer demand. Our job was to turn those requirements into a website and marketing campaign.
Our Solution
As the business was a new setup, Trophy Supermarket required a new brand creating which was then used consistently to create their website and social media channels. This professional and established e-commerce website gives customers trust in their products and services.
We devise and carry out marketing campaigns for Trophy Supermarket which continue to improve their Google ranking and their overall brand awareness... not to mention increasing sales.
Brand with hidden rewards
Our team cleverly hid a trophy in the logo for Trophy Supermarket, without disrupting the flow of the text. Gold and blue colours were used to represent the trophies and packaging. The logo has been used on stationary, the website, social media, and custom-made keyrings.
Digital Marketing for Trophy Supermarket
With Trophy Supermarket being a completely new e-commerce website and purely an online supplier of trophies, it was important to have a strong digital marketing plan in place for the website launch. The focus of the strategy was establishing Trophy Supermarket within Google for key target phrases whilst also ensuring the website was making money
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Organic Search
1,000 place increase in Google's search engine ranking for targeted keywords and branded searches
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Pay Per Click Campaign
A bespoke PPC campaign was set up to bring attract targeted traffic to specific product landing pages
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Email and Social
Email and Social Media campaigns were set up to launch the brand and continually promote the products
Eyeweb’s team delivered in full on all aspects of our requirement. We now not only have a great brand to market our products but a solid tool to be able to sell them."